If you're planning on using matcha as an ingredient--that is to say, you'll be baking with it or plan to add milk, sugar, or ingredients in smoothies, lattes, frappuccinos, etc., this is the matcha you want. It's a robust matcha with excellent color, good umami, and imparts a very smooth "matcha" taste to dishes. It makes superb foamed milk drinks, and even makes a good matcha salt.  Why do people like our matcha so much? There really is no compelling reason to use a better quality sipping/savory matcha for these purposes; if you'll be applying oven or stovetop heat, or will be adding fat (milk) and sweetness to it, our culinary blend is the ideal matcha. From Uji (Kyoto). 

Organic culinary is finally here! While some people enjoy this matcha as coldbrew, it's really all about cooking. If you're planning on using matcha as an ingredient--that is to say, you'll be baking with it or plan to add milk, sugar, or ingredients in smoothies, lattes, frappaccinos, etc., and you'd prefer to have organic, this is the matcha you want. It's a robust matcha with very good color and imparts a very smooth "matcha" taste to dishes. It makes superb foamed milk drinks, and even makes a good matcha salt. Why do people like our matcha so much? There really is no compelling reason to use a better-quality, sipping/savory matcha for these culinary purposes; if you'll be applying oven or stovetop heat, or will be adding fat (milk) and sweetness to it, and organic is important to you, this is the ideal matcha. From Uji, Kyoto. 

If you're looking for a higher quality culinary matcha, look no further.  Fantastic color, soothing aromas, minimal astringency and bitterness ... it's ideal for those who want a high quality yet affordable matcha. Makes fantastic blended drinks, perfect for all culinary applications. It even tastes good solo, ice cold.   Why do people like our matcha so much? Selected for its taste and flavor, and prized for its intense concentrations of phytonutrients and antioxidants. From Uji, Kyoto.